Once again, we reaffirm our commitment to The Meaning of Meat, an initiative promoted by AECOC and the Foro Ganadero-Cárnico that place value on the role of meat as part of a varied and balanced diet.

Under the slogan “The meaning of meat, what does it mean to you?”, this initiative brings together organisations from across the value chain, from producers to sellers, with the aim of highlighting the benefits and different dimensions of meat as part of the Mediterranean diet.

Because meat is much more than a food: it represents around 25% of employment across the food industry in Spain. From farmers to livestock breeders, more than 124,000 people make up this sector, which contributes to a balanced diet and is part of the moments we share with friends and family around the table.

Through initiatives like this, the sector continues to strengthen its commitment to promoting responsible consumption habits, encouraging a balanced diet aligned with the principles of the Mediterranean diet, declared an Intangible Cultural Heritage of Humanity in 2010.

In line with this commitment, Costa Brava Mediterranean Foods is joining the third edition of this initiative to continue highlighting everything that meat makes possible and the moments it allows us to share.